The IIHF Ice Hockey World Championship 2025 ran across Stockholm and Herning with Creative Technology handling the LED systems, fan zone audio, projection mapping onto the ice, and lighting rigs across multiple arenas. It was the second major event we'd worked with them on in 2025, following the FIS Ski World Championship in Trondheim earlier that year.

The scope was significant. Our delivery included a full aftermovie, over 100 edited high-resolution photos, multiple short-form cutdowns for their Swedish marketing team, and interviews with Creative Technology leadership alongside IIHF senior representatives including the federation's president and marketing director.

What makes B2B event documentation different

Consumer-facing event content is designed to make an audience want to be there. B2B documentation has a different job: it needs to show a sophisticated client base what a company is capable of at the highest level of production complexity.

Creative Technology's work at the IIHF World Championship was extensive. Ice projection mapping. Fan zone systems calibrated for outdoor environments. Large-format LED walls handling live replays for a global broadcast. The story we were telling wasn't about the hockey. It was about the people who made the technical infrastructure invisible enough that 15,000 people in an arena could just enjoy the game.

Two world championships in one year

The same core team that delivered the FIS Ski World Championship content for Creative Technology in March handled the IIHF production in May. Director Joeri Spruijt. Editor Paulus Paulusma. DOP and FPV operator Otto Barsten Johnsen. That continuity matters. It means the client doesn't have to re-explain what they're looking for every time.

That's what a long-term production partnership actually looks like in practice.