In 2022, Copenhagen turned yellow for three days while Tour de France ran its opening stages through Denmark. ALIVE DK was responsible for the VIP experience across each race start city. Our job was to connect their guests to what was happening on the streets below, capturing the intensity without getting in the way of it.

One long-form film. One short. A batch of images. Three cities. Three days. No second chances at any of it.

Aerial and ground coverage at a moving event

Tour de France doesn't pause for a reshoot. The peloton passes once. The crowd moment that made the shot either got captured or it didn't. We approached each day with shared responsibilities and a pre-determined format that kept one operator on the ground and one in the air, coordinating around a schedule that changed constantly.

Flying near a moving professional cycling event in a dense urban environment requires close attention to local drone regulations and race timing. We tracked schedule changes in real time and adjusted flight windows accordingly. The aerial footage from Copenhagen is some of the most technically demanding work we've done in a public event setting.

What the VIP content brief actually required

The brief wasn't just documentation. It was connection. ALIVE DK's guests were high-paying attendees who wanted to feel the race, not just watch it from a distance. We positioned ourselves next to them specifically to create that point-of-view feeling through the video. The camera was a window into the experience rather than an observer of it.

ALIVE DK published a full event review. The work held up.