Why Multicam Production Matters

A concert only happens once. If you do not capture it properly, most of the value disappears with it.

With multicam production, the full show is covered from multiple angles and supported by dedicated sound work. That gives the artist a complete library of live material that can be used across several platforms and for several purposes.

For social media alone, one concert can produce a large number of cutdowns for Instagram, TikTok, YouTube Shorts, and future campaigns. But the value goes further than that. Full concert coverage can also be used in conversations with promoters, booking agents, labels, sponsors, and partners who want to see how an artist performs live at scale.

Built for Live Performance

For Avicii Arena, Flyby built a setup that could handle the pace and scale of the show while keeping the final edit in mind from the start.

The production included:

• 9 cameras

• 4 camera operators

• Full concert coverage

• Professional sound recording

• Sound design, editing, and color grading in post

This kind of production gives flexibility in the edit. Wide angles show the scale of the venue. Close shots bring out timing, presence, and audience connection. Crowd shots help document the atmosphere. Together, it gives the client a stronger and more useful final product.

Long-Term Value for the Artist

One of the biggest strengths of multicam production is how much you can get out of a single performance.

The artist receives material that can be turned into:

• short-form clips for social media

• longer live edits

• trailers and recap films

• promo material for future shows

• performance footage for labels, press, and booking

• branded edits for sponsors and collaborators

Instead of using the concert once and moving on, the artist can keep using that material over time. That helps keep channels active, supports future releases, and makes the show useful long after the event itself.

Why Flyby

Flyby approaches multicam production with both the live event and the final delivery in mind.

That means planning coverage around how the footage will actually be used. It means understanding where to place cameras, what needs to be captured, how the sound should be handled, and how the material should work across different formats afterward.

For Soppgirobygget at Avicii Arena, the goal was clear: capture the concert in a way that gives the artist lasting value, both now and later.

Credits

Producer: Otto Barsten Johnsen
Camera Operators: Even Baardseth, Karl Bergsten, Anton Elfsberg, Otto Barsten Johnsen
Sound Recording: Albin Selerud
Sound Design: Benjamin Sahba
Editing: Otto Barsten Johnsen
Color Grading: Marcus Flaterudhagen, Otto Barsten Johnsen

Conclusion

A well-planned multicam production gives the artist far more than a few clips from the night. It creates a content library that can support social media, promotion, bookings, partnerships, and future growth.

For artists, bands, and promoters who want to get more out of a live show, multicam production is one of the most useful investments they can make. Contact us today and let us elevate your story.