220,000 people came to Trondheim for the FIS Ski World Championship in March 2025. Creative Technology handled the screens, audio, and camera systems across the Arena and Medal Plaza. Our job was to document all of it from the inside, seeing the event through the eyes of the people who made the production happen rather than the people watching it.

It was eleven days of competition in what turned out to be some of the worst weather Trondheim had seen in over a hundred years. The gear held up. The production held up. And the content we made reflects both.

Documenting production at world championship scale

There's a version of event coverage that focuses entirely on the athletes. That's well covered. What doesn't get documented as often is the infrastructure that makes 220,000 people feel informed, connected, and part of something. Large LED walls for live replays and scoring. PA systems calibrated for outdoor mountain conditions. The technical team managing all of it across eleven days with no margin for error.

That's the story we were there to tell. And it required being present for the setup, the tests, the live execution, and the teardown — not just showing up for the highlight moments.

What this kind of production requires from a content crew

You can't interrupt a world championship to reshoot something. You can't get in the way of the technical team managing live broadcast systems for a global audience. Every shot is planned, every position is cleared, and every window to roll cameras is identified in advance.

DOP and drone operator Otto Barsten Johnsen led the production. Director Joeri Spruijt and editor Paulus Paulusma shaped the final aftermovie. The result was a piece that told Creative Technology's story clearly and honestly from inside one of the biggest sporting events Norway has ever hosted.

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