This spring, Flyby teamed up with Burn Energy to bring their high-voltage brand activation to life at Norway’s premier electronic music gathering, NEON Festival 2025. Burn—a stalwart of the Norwegian energy drink market with ambitious international expansion goals—wanted more than just product placement. They aimed to create an immersive experience that resonated with festivalgoers, showcased their vibrant community of influencers, and captured the raw excitement of NEON’s cutting-edge lineup. Our mission was to immortalize every pulsating beat, smiling face, and glowing can of Burn in its most authentic element.

Nestled at the heart of the festival grounds stood Burn’s sleek, neon-lit activation booth. More than a simple sales kiosk, it served as a hub for festival culture—offering exclusive limited-edition can designs, Burn Beer Pong, and a bar featuring signature Burn cocktails. Branded lounge areas invited visitors to recharge between sets.

To extend Burn’s reach online, a curated cohort of influencers joined the activation. Each brought a unique voice and audience. Throughout the weekend, we captured them sampling products, sharing candid reactions, and interacting with fans—highlighting the genuine connections that make influencer partnerships so impactful.

As Burn continues its international expansion, the lessons from NEON Festival 2025 will inform future activations. At Flyby, we’re already dreaming up the next electrifying campaign that brings people together, captures genuine moments, and elevates the brand story to new heights.

Interested in bringing this level of energy to your next event?
Let’s make magic happen—get in touch to start planning your unforgettable brand activation.